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Yiddish & Jewish Humor Hats

Yiddish is the rare in-group language that the whole country borrowed. Many of its words reached American English through vaudeville, the Catskills Borscht Belt and New York speech, and chutzpah even flipped from an insult in Yiddish to something closer to a compliment in English. These Yiddish and Jewish humor hats are for people who grew up hearing the real thing at the kitchen table and wear it with pride. The market already knows the vocabulary. Hey Alma's roundup of Jewish-identity baseball hats, priced from $16.50 to $36, includes an Alter Kocker hat, and as Hey Alma puts it, the phrase basically means old fart. Unkosher Market, which began with custom tees as party favors for a friend's conversion, sells its own line under the tagline 100% cotton and 100% chutzpah. So the badges here, OY VEY, MAZEL TOV, ALTER KOCKER, CHUTZPAH, SCHLEPPER and SHAYNA PUNIM, name the words people actually search for. The sentence designs carry the bits: being a little verklempt, kvetching out of love, being a mensch on your good days, and Jewish geography, the game played when Jews meet for the first time and try to name people they know in common, ending with the cousin you always find. SHALOM Y'ALL covers the Southern flavor. This is year-round Yiddish identity humor, separate from the seasonal Hanukkah Hats. Every design is custom embroidered on an unstructured dad hat, a good gift for a bar mitzvah kid, a zayde or the bubbe who already says all of it.

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