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Yacht Rock Hats

Yacht rock is the colloquial catchall for the late 70s and early 80s Los Angeles soft rock scene, a bucket that throws Steely Dan, the Doobie Brothers, Toto and Kenny Loggins under the same beach umbrella. The name was coined by comedians in an early-2000s web sketch series, not by the musicians, and fans still argue over what counts. It has since grown into a full scene: SiriusXM runs Yacht Rock Radio on channel 311 with the slogan that it is the kind of music that doesn't rock the boat, Yacht Rock Revue is touring in 2026, and tribute band Yachtley Crew plays in stereotypical captain attire while covering Steely Dan, Boz Scaggs, Toto and Hall and Oates. These hats are for the fan who owns the playlist and not the boat. Two badges, YACHT ROCK and AM GOLD, name the genre in the fans' own words. The sentence designs play the gap between yacht and wearer: smooth sailing and smoother jams, no boat required, soft rock and strong drinks, the captain of the playlist, Kenny Loggins as first mate, and the line about not rocking the boat. YACHT ROCK NO BOAT REQUIRED and SMOOTH SAILING SMOOTHER JAMS each get a second colorway. Every design is custom embroidered on an unstructured dad hat. Wear one to the lake, the concert or the driveway, or give one to the dad who already has a captain's hat bit.

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