Honey Deuce Hats

The Grey Goose Honey Deuce is $23 this year. It is vodka, lemonade and raspberry liqueur, garnished with three honeydew balls cut to look like tennis balls, and it arrives in a souvenir cup you are absolutely taking home on the 7 train. Since it debuted in 2007 the US Open has sold more than 2.8 million of them, and last year alone the drink cleared roughly $13 million - which is to say it is no longer a cocktail so much as a load-bearing part of the tournament's economy. Everyone at Flushing Meadows has a Honey Deuce position. There are people who clear the gate and join the line before they have looked at the order of play. There are people four deuces deep by the second set who could not tell you the score. There are people who genuinely came for the tennis and end up holding one anyway, because it is what you do here. These are hats for all of them - the phrase itself, arched and straight, in tournament navy and a raspberry-leaning cranberry, plus a couple of quieter admissions for anyone whose interest in the sport is negotiable. The Open runs August 30 to September 13. Embroidered six-panel caps, $29.99, one size fits most.