TJ Maxx & HomeGoods Hats

A "Maxxinista," in TJ Maxx's own 2009 words, is "a fashionista who gets it all for much less," and the store itself picked up the nickname T.J. Smaxx. The language of the hunt is shared: a red tag is clearance, a yellow tag is the final clearance price, and a white tag is regular price. The Yellow Tag Sale comes around in January and July, and some shoppers even know which days new merchandise arrives. The habit is big. TJX operates 5,285 stores in 10 countries, and in the US the count runs to 1,348 TJ Maxx, 1,255 Marshalls and 963 HomeGoods stores. One writer says the hunt "scratches the itch" and that she almost always comes away with something magical. These TJ Maxx and HomeGoods hats take that world as it is. Badges name the stores and the Maxxinista. The sentence designs carry the three-store route, the see-it-buy-it rule of a store where it will not be back, the yellow tag spotted from three aisles away, and the brag that closes every compliment: I got it at TJ Maxx. The strongest two get a second colorway. Every design is custom embroidered on an unstructured dad hat. Wear one to the pillow aisle, or give one to the person who knows the tag colors.