Superstitious Sports Fan Hats

Superstitious fans are not hard to find: a Canadian survey found almost 30% wear a lucky item of clothing to every game, 22% sit in the same lucky seat, and 22% refuse to wash the lucky item. A separate fan survey found 43% wear a team hat for luck, and socks are the garment most often called lucky. These hats give that conviction its own voice. SUPERSTITIOUS SPORTS FAN is the plain badge. LUCKY HAT DO NOT WASH borrows the sentence sold on lucky-shirt tees in bowling, fishing and thumb-wrestling, and applies it to every sport at once. IT'S ONLY WEIRD IF IT DOESN'T WORK is the tagline of Bud Light's 2012 Superstitions campaign, which is exactly the logic every ritual runs on. IF I MOVE THE TEAM LOSES and MY TEAM PLAYS BETTER WHEN I DON'T WATCH echo real fan phrasing about the lucky chair and the fan who keeps away from the screen. Opta even built an Expected Jinx metric to measure whether a team does worse when you watch. I PRAY TO THE FOOTBALL GODS comes straight from a Bears fan describing her pregame routine, and BAD LUCK IF I TAKE IT OFF makes the hat itself the charm. Every design is custom embroidered on an unstructured dad hat. LUCKY HAT DO NOT WASH and IF I MOVE THE TEAM LOSES each come in two colorways.