Subaru Owner Hats

Subaru ownership is its own subculture, and it comes with rites of passage. Owners know the head gasket story: in 2004 Subaru ran a service program for roughly 376,000 owners of 2.5L cars, and the fix, a multi-layer steel gasket, only arrived around 2010. Owners tell it anyway, which is why a parody of the Love slogan belongs on a hat. The dog is the other constant. Subaru brought back its Dog Tested, Dog Approved campaign with new Barkley dogs and has sponsored the Puppy Bowl for sixteen years, and one owner writing in The Truth About Cars described the car as a previously neglected golden retriever that just wants to be loved. He also lost the war on dog hair against three different vacuums. Then there is the 1990s marketing that leaned into a lesbian customer base, which owners now wear as a flag rather than a joke. These Subaru hats cover all of it: the SUBARU and SUBIE badges, the wet-dog confession, the snowstorm the car seems to want, and the head gasket parody. Every design is custom embroidered on an unstructured dad hat. Wear one to the trailhead, the ski hill or the dealership service bay, or give one to the friend whose back seat has never been clean.