Strava Hats

Strava turned runners and cyclists into status-posters with a ritual vocabulary of their own: kudos, segments, KOMs, run titles and the Local Legend badge, which goes to whoever completes a segment most often in a rolling 90 days. The culture is self-aware enough to roast itself. Triathlon Magazine's tour of Strava archetypes includes the pauser who stops the watch at every stoplight, and Strava Tax, the way Strava rounds distance down so a 6.00 mile run gets stuck at 5.99, drives round-number lovers to run until the watch shows 6.01. These Strava hats are for that crowd. The STRAVA badge and LOCAL LEGEND are straight flags. The rest are bits: four kudos for ten miles, a pace that does not include red lights, laps of a driveway to land on an even number, and the run artists who draw on maps with their feet. Lenny Maughan drew a tiger across San Francisco over four days and 153 km, and Tate Dobson ran 415 laps of a roundabout, 36 miles, leaving a doughnut on the map. The Feed already sells a Strava running hat with the tagline "Fame is temporary, but Kudos are forever," so the audience for a Strava hat is proven. Every design is custom embroidered on an unstructured dad hat. Wear one on the segment you just took, or give one to the friend whose watch only starts when the light turns green.