Sim Racing Hats

Sim racing is a hobby with real numbers behind it. Market trackers put the racing simulator market at about $1.19 billion in 2025, iRacing markets itself to more than 350,000 sim racers, and Gran Turismo has sold over 100 million copies. One widely read rig write-up spells out the appeal: instead of spending $100,000 on a sports car, build a racing simulation rig that delivers many of the same thrills at a fraction of the price. Pro-grade rigs, meanwhile, are priced like cars. These sim racing hats speak in the voice of the person bolted into that cockpit. Two plain badges, SIM RACER and SIM RACING, cover the way the hobby is searched. The sentence designs carry the bits: a rig that cost more than the car, a spin filed under THAT WAS A RACING INCIDENT, a plea to stop calling it a video game, and a win at Le Mans collected in pajamas. The racing incident line borrows a meme caption and a subreddit, r/Simracingstewards, where clips are judged as incidents or not, and THE STEWARDS WILL HEAR ABOUT THIS answers in kind. CHASING TENTHS already sells on sim racing hats elsewhere, and earns a second colorway here with RACING INCIDENT. NASCAR Fan, Dirt Track Racing and Team Radio hats cover real motorsport fandom; this collection covers the rig, the lag and the lap-one pileup. Every design is custom embroidered on an unstructured dad hat.