Say Hi To Your Dog Hats

Every dog owner knows the exchange. Someone crosses a street for your dog, crouches down, talks to it in a voice they have never once used on an adult, scratches behind its ears for a solid thirty seconds, and leaves without ever asking your name. Nobody thinks this is rude. It is the most reliable piece of etiquette left in public life: the dog gets greeted, the human gets acknowledged, everyone moves on. These are hats for the person on either end of that exchange. The collection goes deep on one line rather than wide on many. SAY HI TO YOUR DOG FOR ME appears across two- and three-line breaks, in all caps and in lowercase, in bold sans and in serif italic, on crowns from black and navy to stone, pink and green camo — the same sentence, set eight different ways, because the setting changes the tone completely. Caps on black reads like an instruction shouted across a park. The same words lowercase in a serif read like something said quietly over a fence. Around it sit the adjacent moves: PET YOUR DOG FOR ME for the greeting you were too far away to make yourself, MAY I PET YOUR DOG for the question the hat can ask on your behalf, and I KNOW YOUR DOG'S NAME NOT YOURS for the confession every neighbourhood has already collectively made. All flat embroidery on 100% chino cotton twill with an adjustable strap. No script, no distressing — plain stitched type, which is exactly why the lowercase settings land as softly as they do.