Redneck Riviera Hats

The Redneck Riviera is a nickname that stuck because the people it described kept claiming it. Alabama native Howell Raines put it in a 1978 New York Times article about the beaches around Gulf Shores, Orange Beach and Perdido Key, and the name now stretches roughly from Pensacola to Panama City. It means pontoons, coolers, raw oysters and tacky souvenir shops, plus the Flora-Bama, the bar that has sat on the Florida-Alabama line since 1964. Hurricane Ivan destroyed it in 2004 and it reopened within 24 hours. These Redneck Riviera hats carry that voice. The badges are REDNECK RIVIERA and GULF COAST. The sentence designs cover L.A. (Lower Alabama), a Redneck Yacht Club membership, a ruling against the French Riviera, a cooler count that beats the sunscreen, and the Interstate Mullet Toss, where a fish is thrown from a 10-foot circle on the Florida side into Alabama. The toss began in 1984 and costs $20 a throw, with proceeds going to local charities. Redneck Yacht Club tees are sold everywhere, so that line earns a second colorway, and the mullet line gets one too. Every design is custom embroidered on an unstructured dad hat. Wear one to the beach house, the state line or the fish toss, or give one to the family that returns to the Gulf every summer.