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Pun Lover Hats

Pun lovers are not a small club. A YouGov survey of 8,314 US adults found that 38 percent like puns and 21 percent love them, against 10 percent who dislike or hate them. The reaction is half the point: psychologists Cody Gibson and Brad Sagarin at Northern Illinois University found that groans signal approval, and that puns are told for the pained response, not despite it. Austin has hosted the O. Henry Museum Pun-Off World Championships since the late 1970s, with a Punslingers contest, and punster Jerzy Gwiazdowski says the thing people boo you for in your life is something they cheer you for there. These pun lover hats are made for that wearer. PUN INTENDED is the search-term badge, and PUNSLINGER borrows the contest name. Several lines are already proven in the market: "bad puns: that's how eye roll" sells on mugs and a Walmart tee, and 7 DAYS WITHOUT A PUN MAKES ONE WEAK appears on mugs. THE PUN IS MIGHTIER THAN THE SWORD echoes a line in a Verbivore piece on puns, and NO PUN INTENDED IS ALWAYS A LIE and the seven-day line each come in a second colorway. Every design is custom embroidered on an unstructured dad hat. Wear one to the next groan, or give it to the friend whose puns you stopped trying to prevent.

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