Pumpkin Spice Season Hats

Starbucks put the Pumpkin Spice Latte back on the menu on August 25, which is, depending on who you ask, either far too early or the only good news of the month. The date creeps earlier most years and the argument is always the same: it is ninety degrees, the leaves are green, nobody has worn a sweater since March, and yet here we are, ordering one. The interesting thing is that the backlash lost. The sneering about basic taste ran its course years ago, and what replaced it is considerably more fun - people ordering the thing loudly and on purpose, entirely aware of the stereotype and entirely untroubled by it. Researchers at Montclair State went looking for negative sentiment about pumpkin spice on social media and found the opposite, twice. The joke is no longer on the person holding the cup. So these hats are not ironic, or at least not only. PUMPKIN SPICE SEASON in four colorways, PSL arched like a varsity letter, one deadpan admission set in serif for anyone who wants to get ahead of the accusation, and a note on the timing for those of us who noticed it started in August. Embroidered six-panel caps, $29.99, one size fits most.