Pilates Hats

Pilates has its own vocabulary, its own aesthetic and now its own press cycle. The pink, matcha, clean-girl "Pilates princess" became a whole identity, and when men started booking reformer classes the headlines followed: "Rise of the Pilates bros," and Fox News on viral videos of ripped gym bros collapsing during Pilates workouts. These hats are for both camps and everyone shaking in between. The badges, PILATES and REFORMER PILATES, say it plainly. The sentence designs carry the in-group humor: the Instagram caption that mishears the class as pie and lattes, the instructor who promises one more and lies, the machine with springs that leaves you with regrets, and a flat definition of the whole practice as controlled suffering. PILATES AND ICED COFFEE closes the set with the studio-to-cafe routine. The reformer has been called a sleek, passive-aggressive torture device and medieval-looking gym equipment, and one New York woman's noon class left her unable to lift a single Zara tank top. The regulars keep booking anyway, which is the entire joke. Every design is custom embroidered on an unstructured dad hat. PILATES PRINCESS and PILATES BRO each get a second colorway, so the two tribes can pick their own palette. Wear it to class, to the cafe after, or give it to the friend who will not stop talking about their core.