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OTIF Hats — On Time In Full

OTIF is the number that runs the retail supply chain. On Time In Full: did the truck hit the Must Arrive By Date, and did every case on the purchase order actually show up. Walmart wants 98%. Miss it and an automated system takes 3% of the cost of goods off the invoice before anyone has finished reading the email. Nobody outside the trade has heard of it. Everybody inside it has had a bad month because of it. This collection is built around those four letters, set every way they deserve to be set — reverse arch, collegiate arch, heavy slab, quiet serif — plus the phrase spelled out in full for anyone who would rather not explain the acronym twice. Around the anchor sit the lines the job actually produces: the MABD that was never a suggestion, the container that is perpetually on the water, the safety stock that is doing emotional work, and the deduction season everyone pretends not to see coming. For planners, buyers, replenishment analysts, 3PL account managers, vendor compliance teams, and anyone who has explained to a buyer that on time and in full are two different problems. Embroidered on structured six-panel caps, one design per hat, no explanation included.

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