New Mom Hats

The fourth trimester is the roughly twelve weeks after birth, and new mothers have a whole private vocabulary for it that never makes it onto a greeting card. Touched out is the specific overload of being held, nursed and climbed on all day. A contact nap is the one the baby will only take on your chest, which turns you into furniture. This collection puts that vocabulary on a hat, for baby-shower gifts, push presents, and new moms buying one for themselves at 3am. Two plain badges, NEW MOM and MAMA, carry the search terms. MAMA BEAR sits in an arch, the way it would on a camp sign. The rest are the lines mothers actually say: THE MILK BAR IS OPEN, I MADE A PERSON FROM SCRATCH, MY BODY WAS AN AIRBNB FOR NINE MONTHS, and the advice everyone gives, SLEEP WHEN THE BABY SLEEPS, followed by the only honest reply, OKAY SURE. TOUCHED OUT and CONTACT NAP HOSTAGE are the two lines that got a second colorway, because they are the ones a new mother reads and immediately sends to a friend. Every hat is custom embroidered on an unstructured dad hat in soft, broken-in cotton. It is the new-parent sibling of our New Dad hats, written from the mother's side of the bassinet.