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Minnesota Hats

Minnesota has the most codified in-group humor in the Midwest, and most of it is national-legible thanks to Fargo-style pop culture. These hats carry both the plain pride and the inside jokes. The badges name the state and its food plainly - MINNESOTA, HOTDISH, the cheese-stuffed JUICY LUCY invented in a south Minneapolis bar - while the sentence designs carry the specific, deadpan stuff only a Minnesotan explains unprompted: DUCK DUCK GRAY DUCK, the one-state variant of a children's game that confuses every out-of-stater who hears it; OH FER CUTE and WELL, THAT'S DIFFERENT, the two stock phrases that do the work of a real opinion without ever stating one; and a lutefisk confession that owns up to eating the Christmas dish out of obligation, not appetite. SKOL carries the Vikings chant onto a hat the way it's actually shouted at U.S. Bank Stadium. MINNESOTA STATE BIRD: MOSQUITO is the joke every lake-cabin summer earns, and MINNE-SNOWTA is the six-month pun that comes with living here. LAND OF 10,000 LAKES is the state's own tourism motto, worn straight instead of ironic. Every design is custom embroidered on an unstructured dad hat. The two strongest lines, LAND OF 10,000 LAKES and DUCK DUCK GRAY DUCK, each get a second colorway. Pick the one that sounds like the state's official pitch, or the one that sounds like the game you had to explain to your college roommate.

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