Kentucky Hats

Kentucky is widely known for three things: basketball, horses and bourbon. Locals wear them as identity, which is why this collection leads with BOURBON, HORSES, BASKETBALL stacked like a roll call. The state's own vocabulary does the rest of the work. LOUAVULL is the insider spelling of how Kentuckians say Louisville, a bumper-sticker staple, and the capital is Frankfort, a fact outsiders forget. The Derby gives the calendar its shape. The 2026 Kentucky Derby ran May 2 at Churchill Downs, and Golden Tempo won in 2:02.27, so a line about planning a whole year around two minutes in May is barely an exaggeration. Food gets its own badge: the Hot Brown, a broiled open-faced turkey and bacon sandwich with Mornay sauce, was created in 1926 at Louisville's Brown Hotel. And the bourbon claim has numbers behind it, since industry counts put the barrels aging in Kentucky above the state's population. These Kentucky hats pair plain state badges with a few jokes that own the stereotypes, including the shoes line and the Derby hat that is really a dad hat. Each design is custom embroidered on a dad hat. Wear one to the track, the bourbon trail, a Wildcats watch party, or any Saturday in May.