I Have A Substack: Newsletter Hats

There are over 20 million people subscribed to newsletters on Substack and more than 17,000 writers making money from one, which means the odds that someone at your table has a publication are now roughly even. The platform's own users have started joking about it. This is that joke, embroidered. The best of these work in both directions. Worn sincerely, I HAVE A SUBSTACK is a business card you never have to hand anybody. Worn ironically, it is the gentlest possible roast of a friend who has begun describing himself as an independent media company. SUBSCRIBE and UNSUBSCRIBE ship as a matched pair for exactly this reason — pick a side of the inbox. Set mostly in serif, because the typeface is doing half the work. A masthead face on a five-word joke about having a masthead is the entire bit.