Flavortown Hats

Flavortown is the nickname that follows Guy Fieri everywhere, and it has outlived any one TV schedule to become a sincere-ironic identity. Fieri costumes are a Halloween and sorority Bid Day staple, he keeps a meme account of his own on Instagram (@FlavortownUSA), and fans phrase it the way a traveler would: "Headin' out on a Flavortown roadtrip" is a real caption from a Today.com roundup of fan costumes. These Flavortown hats are for the people who live there. Badges name the place, FLAVORTOWN and FLAVORTOWN USA, plus the city council that governs it. Sentence designs carry the pilgrimage: one superfan, Bill Grella, has visited 1,000 Triple D restaurants since 2007, out of the roughly 1,498 the show has featured, and I DRIVE TO DINERS, DRIVE-INS AND DIVES is that commitment on a hat. DONKEY SAUCE gets a plain badge and a longer confession, because Fieri sells a Famous Donkey Sauce he describes as a creamy, garlicky, flavor-bombed aioli. I OWN A FLAME BOWLING SHIRT claims the one thing Fieri himself told Yahoo he no longer owns: "I'm pretty much a T-shirt and jeans guy." I'D EAT THAT OFF A FLIP FLOP borrows a line fans have parroted at him for years. DONKEY SAUCE and TAKE ME TO FLAVORTOWN each get a second colorway. Every design is custom embroidered on an unstructured dad hat. Choose one for your own Triple D road trip, or give one to the friend who already has the frosted tips.