Expensive Coffee Hats

Coffee became an inflation story in 2026 and never stopped being one. A pound of ground roast averaged $9.32 this July against $6.32 in 2024, a 31 percent run driven by tariffs, a squeezed harvest and a supply chain that passed every cost straight through. Shops that once defended a five dollar espresso are openly moving toward seven and eight, and more than 70 percent of consumers told UBS that price is why they are cutting back. Almost nobody actually quit. That is the part these hats are about. The advice to make it at home has been offered to every adult in America and politely declined by most of them, and the daily refusal has quietly become a small act of self-respect. So the copy here is stated plainly, because the numbers are already absurd on their own. COFFEE IS NINE DOLLARS A POUND is not a punchline, it is the national average. PRICED OUT OF ESPRESSO borrows the housing market's phrase for a four ounce drink. TARIFFED AND CAFFEINATED covers an entire supply chain in two words. Embroidered on structured six-panel hats, one colorway each.