Cooler Guy Hats

A cooler can be a status object. By one account, at tailgating events YETI coolers have become status symbols; the brand was founded in 2006 by Roy and Ryan Seiders and sells coolers from roughly $200 to $1,300. Ice talk is its own sport. Popular science guides say at least two-thirds of a cooler should be ice, and that every time you open a cooler, warm air gets in. Owners on one forum swear by tank-like construction and bear-attack videos, and one reported ice still frozen after 5 days despite opening the lid four or five times a day. These cooler guy hats are for the person who packs it, carries it and defends the lid. COOLER GUY and ICE CHEST GUY are the badges, the second being the regional name for the same job. COOLER BY ASSOCIATION plays on the retro cooler-graphic shirts that sell Don't Hate Me Just Cuz I'm A Little Cooler, a pun with proven demand, and DON'T OPEN THE COOLER I JUST CLOSED IT is the cardinal rule in hat form. Both get a second colorway. The rest are written for the ice itself: the day-5 brag, the two-parts-ice ratio, the bear-proof cooler with an unprotected owner, and the answer to where the cooler is. Funny Tailgate, Lake Life and Funny Boating share these occasions, but none is about the cooler itself. Every design is custom embroidered on an unstructured dad hat. Give one to whoever always brings the ice.