Concert Dad & Concert Mom Hats

The parent at the pop concert has become a character of their own: the chaperone who drives, holds the purse and somehow ends up screaming every chorus. These hats are for that parent. CONCERT DAD and CONCERT MOM are the plain badges, and concert dad shirt and swiftie dad are both searched terms on Etsy. SWIFTIE DAD borrows #SwiftieDad, which a Today report put at 36.9 million TikTok views. IT'S ME, HI / I'M THE DAD / IT'S ME bends the Eras Tour lyric the way Channing Tatum's It's me. Hi. I'm the Daddy. It's me shirt did when he took his daughter Everly, then 10, to the Los Angeles show in August 2023 and traded bracelets. Friendship bracelets come from a lyric about making them, and two designs here count how many a grown adult can end up wearing. The sentence designs cover the rest: I'M NOT A FAN I'M THE RIDE, glitter in the beard, and screaming louder than the twelve-year-olds. Every design is custom embroidered on an unstructured dad hat. IT'S ME, HI and I HAVE MORE FRIENDSHIP BRACELETS THAN DIGNITY each come in two colorways.