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Bidet Hats

Every bidet owner becomes an evangelist. One writer put it this way: anyone who has talked with a person who recently bought a bidet has probably heard how it changed their life, like some sort of newfound religion. The convert's creed is short: "Once you go bidet, you never go back," and in its comparison form, "Water > Paper." The business behind the habit is real. Tushy reportedly took in $40 million in 2020 against $8 million in 2019, growing 2,173% in March 2020 during the toilet paper shortage, and a bidet seat is said to cut toilet paper use by 75 to 90 percent. It is also the gift that starts as a joke: CBS News lists the Tushy Travel ($29) among funny gifts for mom and dad. These bidet hats are written in the convert's voice, deadpan and proud. Two badges name the habit. The rest carry the comparison, the question nobody asked, the religious experience, the hotel bathroom downgrade and the campaign manager running the cause. ONCE YOU GO BIDET and the religious-experience line each come in a second colorway. Every design is custom embroidered on an unstructured dad hat. Choose one for your own bathroom, or give one to the friend who will not stop talking about theirs.

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