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Be Kind Rewind Video Store Hats

Friday night never started at home. Everyone piled into the car and headed to the video store together, where each store carried only a limited number of copies, so getting there at the right time mattered. Late fees added pressure, because unpaid balances could block future rentals, and a sticker on every VHS case reminded renters to rewind before returning it. The best stores were run by clerks who happily said, "You didn't come for this, but try it," and PopMatters has run a piece on the video store clerk as icon. The ritual is still current: the last Blockbuster stands in Bend, Oregon, where visitors buy caps and tees, and Be Kind, Please Rewind sells on tees, sweatshirts and pins. These video store hats are for the people who remember it. The badges are VIDEO STORE KID and VHS, and since a plain Vhs Hat already sells in the NicheMerch catalogue, this one is arched. The sentence designs go for the bit: BE KIND REWIND, a confession that the wearer was not kind, a vow to take the late fees to the grave, a clerk who wrote the staff picks, a childhood spent in the horror aisle, and a VHS cover that beat the movie. Every design is custom embroidered on an unstructured dad hat. Wear one to the next movie night, or give it to the sibling who still rewinds.

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