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Appalachian Folklore Hats

Appalachian folklore is a shelf of stories that mountain families and Southern porches carry. The Bell Witch legend centers on the 19th-century Bell family of Robertson County, Tennessee, said to be attacked from 1817 to 1821 by a mostly invisible entity that could speak and shapeshift; newspaper editor Martin V. Ingram published his Authenticated History of the Bell Witch in 1894. Haint blue is the pale blue-green porch-ceiling paint that the Gullah of Georgia and South Carolina first thought would ward haints, or ghosts, away from the home, and it now covers porches across the South. In the mountains, the wampus cat is a cursed woman tied to witchcraft. Then come the woods rules, the deadpan list that circulates on r/Ruleshorror and TikTok: if you hear your name called in the woods, no you didn't, and if you hear whistling at night, no you didn't. These hats take that register in the first person, with total sincerity and Mamaw's rules obeyed to the letter. The designs run from the head-term badge to the whistling rule, the unanswered name, the tree line after dark, the granny witch apprentice, the wampus cat and the Bell Witch of Adams, Tennessee. This is the folklore and woods-rules world, distinct from Appalachia Hats, which is place pride. Every design is custom embroidered on an unstructured dad hat. Wear one to the holler, or give it to the one who still won't whistle in the woods.

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